Bruce Cook

Endure IQ Accredited Coach

1:1 Coaching

Meet Bruce Cook

With more than 20 years in the sport of triathlon, including 8 years as a coach, Bruce understands both the actual experience of training and racing as well as the science behind the preparation. As a coach, he focuses on the life situations, capabilities and mindsets of his athletes to develop plans and support them in achieving everything they are looking for from the sport. Bruce ensures that he stays close to his athletes, engaging regularly through feedback, check-in calls and encouraging a sense of community among those he coaches. He believes that athletes should understand the “why” as well as the “what” of their training.   Bruce has coached athletes at all levels from beginner to World Championship level. Also, he has competed at the World Championships multiple times in 70.3 and 140.6 distances. His past career in business enables him to understand the challenges of making triathlon, family and work a manageable combination. His blend of life, business and triathlon experience, backed up by the Endure IQ system, are an ideal combination for guiding Age Group athletes on their path to success.  


  • Endure IQ Accredited Coach
  • USAT Level 1
  • QT2 Level 2
  • NASM Corrective Exercise, Performance Enhancement, Nutrition

Ready to get started? Enquire with Bruce below!

On Working with Coach Bruce...

"I have been working with Bruce for the past 5 years. He has helped me achieve my goal of becoming a world class age grouper. Bruce is extremely knowledgeable about all aspects of triathlon training and racing.

He has a solid understanding of the science of endurance sports and is constantly learning as the science evolves. Bruce has years of experience in coaching athletes of all levels and is a top age group athlete himself. As a coach,

Bruce is incredibly encouraging and supportive He always believes in me, even when I question myself. He is very good at motivating me to push harder than I thought possible. He has transformed me from a middle of the pack age grouper into a multiple time long course World Championship qualifier. What truly sets Bruce apart is that he truly cares about me as a person, not just an athlete. He is always there for me, both on and off the race course. He is a good friend and mentor.

I highly recommend Bruce Cook to any triathlete who is serious about achieving their goals. He is the best coach I could ask for.

-Phil Rybecky, winner of the 65-69 AG in a time of 10:43 @ Ironman 140.6 Chattanooga 2023. Phil set a new age group course record and qualified for the 2024 World Championship"

1:1 Coaching

With 1:1 coaching, get training support from Bruce to optimize your performance and achieve your training and race goals.